Identity systems
Give the company a visual language that can travel.
Mark, type, colour and verbal cues specified so website, sales and paid media can reuse the same language without inventing a new look each quarter.
What this is
Identity is a set of rules, not a moodboard.
A useful identity tells the next designer what to keep. Pixoflix writes the mark, type, colour and language so product, website and campaign teams can produce work that still looks like the same company. The test is recognition under pressure, not a single polished presentation.
What you receive
A language people can apply without a designer in the room.
The kit is sized to the first real applications, not to a 90-page book nobody opens.
01
Mark and lockup system
Primary and secondary lockups, clear space, minimum sizes and misuse notes for digital and print.
02
Type and colour rules
Type pairings, scale, colour roles and contrast notes so templates do not invent a new palette.
03
Verbal and visual cues
Tone, photography direction and graphic devices that keep campaigns related without looking copy-pasted.
04
Application proofs
Website, social and one sales artefact designed from the same parts to prove the system travels.
05
Guidelines and file set
A short usage guide plus source files and exports named so production teams can find what they need.
Typical drift
The brand changes every time a new file is opened.
- Website, pitch deck and ads already look like three different firms.
- Colour and type are chosen from habit, not from a written system.
- New hires ask for the brand folder and receive a logo PNG.
- Agencies keep proposing a refresh because the current rules are too thin to follow.
- Paid placements crop the mark into something unrecognisable.
How identity is specified
Write the language, then prove it on hard surfaces.
Discovery is short and commercial. The system is judged by whether sales and media can use it next week.
01
Audit the existing language
What is already recognised, what has drifted, and where teams are improvising because the rules are missing.
02
Fix the visual territory
Competitors, category cues and the few attributes the brand must own before concepts are drawn.
03
Design the core system
Mark logic, type, colour and devices are designed as one set, not as isolated decorations.
04
Prove it on demanding applications
Website, a campaign unit and a sales artefact are designed from the same parts before guidelines are written.
05
Write the rules
Do, do-not and examples replace taste debates so the next file is not a negotiation.
06
Hand over a usable archive
Source files, exports and naming so the system survives the first campaign without us in the file.
Useful when
Identity work has a job beyond looking finished.
- A company is launching and needs a language before the website is designed.
- An existing brand has drifted across agencies and internal teams.
- Sales materials no longer match the product or the site.
- Paid media cannot crop current assets without breaking the mark.
- Leadership wants one system before a redesign or a new campaign cycle.
What we judge
The brand should be easier to recognise and easier to produce.
Recognition across channels
Website, decks and ads share type, colour and craft without looking stamped from one template.
Faster production
Teams stop reopening the identity question every time a new asset is requested.
Clearer handoff
Partners receive rules and files, not a vague instruction to make it look premium.
A system that can take a campaign
The first paid or sales push uses the same language instead of inventing a seasonal look.
Related work
Identity work will be shown as systems, not isolated logos.
Approved studies will be added to the Work index. Until then, nothing here is invented to decorate the page.
Published case studies will appear here when they are cleared.
Related services
Work that usually sits beside this.
Questions
Buying questions, answered directly.
Most briefs need more than a mark. If the website, sales kit and ads already disagree, we scope identity rules and the first applications. A standalone logo is a different page.
Next move
If every channel looks like a different firm, write the identity down.
Show us the places the brand currently appears. We will say whether you need a system, a mark, or both.