Meta Ads
Paid social built around better experiments.
Pixoflix brings media structure, creative testing and conversion measurement together so Meta campaigns can optimise around signals the business actually uses.
Why accounts stall
Spend without a testing system becomes expensive decoration.
Meta rewards accounts that can produce enough creative variation and a clean event path. It punishes accounts that scale one winner, ignore lead quality and treat the pixel as optional. The work here is media, creative and measurement as one loop, not a weekly bid change.
The Meta range
Prospecting, creative and signal quality, not a menu of placements.
Not every account needs every format. The first programme is chosen from the offer, the event quality and the creative capacity you actually have.
Facebook structures designed for qualified demand, with audiences and budgets that can be explained in a review.
- Account architecture
- Budget that matches learning
- Exclusions that prevent waste
Instagram acquisition that treats placement, creative and the offer as a single decision.
- Format-fit creative
- Profile and social proof
- Placement-level reading
Lead programmes with tighter qualification and a post-click path sales will actually work.
- Form vs landing-page choice
- Qualification fields
- Handoff to CRM or sales
Catalogue and prospecting systems aimed at profitable volume, not merely cheaper purchases.
- Feed quality
- Prospecting vs retargeting split
- Margin-aware reading
Retargeting that respects how recently someone engaged, instead of repeating the same ad for 90 days.
- Window and frequency discipline
- Message by stage
- Suppression of converters
A creative system that gives media enough variation to learn without losing the brand.
- Angle matrix
- Production cadence
- Kill and iterate rules
Browser and server events that paid media can use, with names finance and marketing agree on.
- Event quality
- CAPI redundancy
- Deduplication that holds
A forensic review of structure, creative, events and wasted spend before more budget is added.
- Learning-phase waste
- Creative fatigue
- Signal and attribution gaps
Facebook structures designed for qualified demand, with audiences and budgets that can be explained in a review.
- Account architecture
- Budget that matches learning
- Exclusions that prevent waste
Typical constraints
The account is spending. The signal is not.
How an account is run
Signal, offer, creative, then scale.
We do not promise a return ratio. We build a loop that can be judged: clean events, a clear offer, enough creative to learn, and budgets that match the evidence.
01
Read the account and the offer
Structure, events, creative age and the actual sales motion are reviewed before bids are touched.
02
Fix the measurement path
Pixel, CAPI and conversion names are made trustworthy enough to optimise against.
03
Set the testing system
Angles, formats and offers are organised so media has something to learn from every week.
04
Launch with constraints
Budgets and audiences are sized to exit learning without lighting the quarter on fire.
05
Iterate on evidence
Winners are protected. Fatigue is named. Scale is a decision, not a default.
What we judge
A healthier Meta account is easier to explain and cheaper to learn from.
Cleaner campaign measurement
Events match the outcomes sales and finance already discuss.
Better creative testing systems
Variation is planned. Fatigue is visible. Production has a cadence.
Lead quality in the conversation
Cost per lead is no longer the only number in the room.
Budgets that follow evidence
Scale is requested after the loop works, not before.
Related work
Selected Meta programmes will appear here.
Verified account work is published when clients allow it. Until then, start from the Work index.
Published case studies will appear here when they are cleared.
Related services
Media is only as good as the creative and the page.
Paid social usually needs ad design, a landing experience and conversion tracking that agree with each other.
Questions
Buying questions, answered directly.
No. Those promises are not responsible. We commit to measurement quality, a testing system and decisions that can be explained.
Next move
If the account cannot explain itself, start there.
Share the last 90 days of structure, creative and events. We will say whether an audit, a measurement pass or a creative system is the next move.