Facebook Ads
Facebook campaigns built for qualified demand, not vanity reach.
Account structure, targeting and creative are organised so Facebook spend can be judged against lead quality and the sales motion, not against cheap clicks.
What this is
Facebook is a testing system. Structure decides what it can learn.
Most Facebook accounts fail in the setup, not in a single bid change. Campaigns share audiences, budgets starve the learning phase, and the only optimisation event is a form fill nobody will call. Pixoflix rebuilds Facebook Ads around a clear offer, exclusions that prevent overlap, and a conversion definition sales already recognises.
When this is useful
Facebook Ads is the right starting point when the account needs a spine.
- An existing Facebook account is spending and nobody can explain the last 90 days.
- Lead volume exists, but sales rejects most of what arrives.
- The business is ready to advertise on Facebook and has no campaign architecture yet.
- Instagram is already in play and Facebook needs a complementary, not duplicated, structure.
- An audit showed wasted overlap and the next step is a rebuild, not another report.
Typical constraints
Spend is moving. The account cannot explain why.
- Campaigns overlap, so Facebook is bidding against itself.
- Budgets are too thin to leave learning, or too wide to control.
- The same three creatives have been running for months.
- Cost per lead looks acceptable and sales quality does not.
- Nobody can say which audience, placement or offer produced last month's conversations.
What you receive
A Facebook account that can be reviewed without a translator.
The work is structural. You leave with an architecture, a testing cadence and a measurement path that can be explained in a weekly review.
01
Campaign architecture
Prospecting, retargeting and offer tests sit in named campaigns with budgets that match how much the account can actually learn.
02
Audience and exclusion map
Who should see the ads, who should not, and how converters, existing customers and recent leads are kept out of wasteful loops.
03
Creative briefing for Facebook placements
Hooks, formats and copy variants written for Feed, Stories and Reels rather than one resized brand asset.
04
Lead-quality rules
The optimisation event and the fields that follow it are agreed with sales, so cheaper leads are not treated as progress.
05
Reporting that names the constraint
Reviews cover structure, creative age, event quality and pipeline, not a screenshot of yesterday's CPM.
How the work is sequenced
Fix the path, then give Facebook something to test.
We do not scale a messy account. The first pass makes structure and events trustworthy enough that later budget decisions have a basis.
01
Read the offer and the live account
Existing campaigns, audiences, creative age and the actual sales motion are reviewed before any bid is touched.
02
Rebuild the campaign tree
Objectives, budgets and exclusions are separated so Facebook is not learning from mixed, overlapping signals.
03
Set audiences the business can defend
Interest, lookalike and engagement pools are chosen against the offer, with suppressions for people who already converted.
04
Launch inside learning constraints
Budgets are sized to exit learning without spending the quarter on an untested message.
05
Judge quality beside cost
Lead or purchase volume is read against CRM outcomes, not against the Ads Manager column alone.
06
Scale only what the evidence supports
Winners keep budget. Fatigued creative is replaced. Scale is a decision, not a default.
What good looks like
A healthier Facebook account is easier to brief and cheaper to learn from.
Named campaign jobs
Each campaign has a purpose, a budget logic and an exclusion set that can be explained to a non-media stakeholder.
Lead quality in the review
Cost per lead stops being the only number in the room. Sales outcomes sit beside media metrics.
A testing cadence
New creative and offers enter on a schedule, so the account is not dependent on one exhausted winner.
Related work
Facebook account work will be published here when clients allow it.
Verified programmes are added when results and permissions are cleared. Until then, the Work index is the honest place to start.
Published case studies will appear here when they are cleared.
Related services
Work that usually sits beside this.
Questions
Buying questions, answered directly.
Yes. An audit usually comes first so we do not scale a broken event path or a single exhausted creative. If the account is salvageable, we rebuild inside it rather than starting a vanity second account.
Next move
If Facebook spend cannot explain itself, start with the structure.
Share the last 90 days of campaigns, creative and events. We will say whether a rebuild, an audit or a measurement pass is the next move.