Sales and marketing kits
Leave-behinds that look like they came from the same firm.
One-pagers, case studies, sales sheets and event assets designed as a kit. Consistency across teams, channels and the versions people actually send.
Enablement as a system
Collateral fails when every team designs its own company.
Sales, marketing and events often ship files that disagree with the website. Pixoflix designs a shared kit: one-pagers, case studies, digital assets and the components those files reuse. The work is judged by whether a new hire can produce the next piece without opening a taste debate.
Typical sprawl
The leave-behind and the homepage do not belong to the same organisation.
- Sales PDFs use a retired logo and a colour that never made the guidelines.
- Case studies are Word exports with a logo dropped in the header.
- Event assets are commissioned as one-offs and never rejoin the kit.
- Digital and print versions drift because nobody owns naming or versions.
- Professional-services teams keep rewriting the same one-pager for each pursuit.
What you receive
A kit with shared parts, not a folder of unrelated PDFs.
We start with the assets that leave the building most often, then write how to extend them.
01
Core sales set
One-pagers, capability sheets or offer summaries designed from the same grid and type.
02
Case study format
A structure for problem, work and outcome that can take new stories without a redesign.
03
Event and digital assets
Stand pieces, social covers or leave-behinds specified from the same components.
04
Shared components
Headers, diagram styles, pull quotes and CTAs so new files stay in the family.
05
Version and naming rules
A simple scheme humans can follow, so the wrong PDF is harder to send.
06
Team handoff
Source files and a short guide for the people who will produce the next piece.
How the kit is built
Inventory first. Then components. Then the first real set.
We do not decorate a random sample. We find what sales already uses and replace the weak parts as a system.
01
Inventory what sales already uses
The files that leave the building, who owns them, and where they disagree with the site.
02
Group assets by job
Leave-behind, proof, event and digital. Different jobs, shared language.
03
Design the shared components
Type, devices and layouts that can generate more than one artefact.
04
Produce the first kit
The highest-traffic pieces, designed as proof that the system works.
05
Version and name the files
A scheme the team can keep, including who may publish a new version.
06
Enable the teams that will extend it
A short working guide so professional-services and marketing staff are not waiting on us for every PDF.
Useful when
Collateral work is for teams that sell with files as well as a website.
- A professional-services firm sends a different one-pager from every partner.
- Case studies exist as documents and need a format buyers will finish.
- An event is about to invent assets that will never match the site.
- Sales and marketing cannot agree which PDF is current.
- The brand identity is sound and the enablement files still look older.
What we judge
The next file should be easier to make and harder to get wrong.
One language in the bag
Leave-behinds, case studies and event pieces look related to the website.
Less pursuit-by-pursuit invention
Partners start from components instead of a blank page.
Clearer versions
Teams can tell which file is current without a Slack archaeology project.
Faster event and digital extras
New crops come from the kit, not from a new freelance look.
Related work
Collateral will be shown as kits when clients can share them.
Sales files are often confidential. Approved sets will be added to Work. We will not invent a library of sample PDFs for this page.
Published case studies will appear here when they are cleared.
Related services
Work that usually sits beside this.
Questions
Buying questions, answered directly.
A brochure is one sequenced piece. Collateral is the kit around it: one-pagers, case studies, event and digital assets that have to stay related.
Next move
Sales should not invent a second brand in the leave-behind.
Show us the files that leave the building. We will say which pieces to rebuild first and what can wait.