Social systems
Social output that stays on-brand when the calendar is full.
Reusable templates, campaign sets and format rules so the content team can publish quickly without inventing a new look each week.
More than a feed
Social design is a production system, not a pile of posts.
Feeds stall when every graphic is a custom illustration. Pixoflix builds template logic, crop reality and campaign kits so the brand stays consistent while the content team moves. The work includes both the reusable system and the campaign creativity that system has to absorb.
What you receive
A kit the publishing team can run without waiting on taste.
Templates do the weekly work. Campaign sets cover the moments that need more craft.
01
Format map
Story, feed, carousel, cover and thumbnail sizes with safe areas that match current platform crops.
02
Template system
Reusable frames for announcement, proof, offer and educational posts, built from the brand language.
03
Campaign sets
A designed burst for a launch or offer, so the system is proven under a real brief.
04
Component library
Type styles, devices and image treatments editors can swap without breaking hierarchy.
05
Handoff for the team
Source files, export presets and a short note on when to stay in template and when to brief a custom set.
Typical friction
Publishing speed and brand consistency keep trading places.
- Each post is designed from a blank file because templates do not exist.
- Platform crops break the mark, the type or the offer.
- Campaign weeks look sharp and BAU weeks look like a different company.
- The designer is the bottleneck for every caption graphic.
- Paid and organic use unrelated visual languages.
How the system is built
Map the jobs, then build the kit that absorbs them.
We design for the calendar you actually run, not for an imaginary always-on studio.
01
Map the content jobs
What you publish weekly, what is campaign-only, and which formats actually earn attention in your accounts.
02
Set the visual rhythm
Type, colour and devices from the identity, adjusted for noisy mobile surfaces.
03
Build the template kit
Frames for the recurring jobs so BAU posts stop starting from zero.
04
Design campaign sets
A higher-craft series that still belongs to the same language.
05
Spec crops and exports
Safe areas, naming and presets so files leave the studio ready to publish.
06
Enable the publishing team
A short working guide so templates survive the first busy week.
Useful when
Social design is usually a capacity problem as much as a taste problem.
- A content team is publishing often and the brand is drifting.
- A campaign needs a set that organic and paid can share.
- Stories, carousels and covers are being cropped from one square.
- You have an identity and no social system that uses it.
- Design requests pile up because every post is treated as custom work.
What we judge
The feed should look related, and the team should move without a designer on every file.
Consistency without sameness
Templates share a language while campaign sets still have room to be specific.
Fewer emergency files
Recurring post types have a home, so the calendar is not a sequence of rush jobs.
Crops that keep the offer
Headlines and marks stay inside safe areas on the placements you actually use.
A cleaner brief into paid
Organic systems can feed ad creative instead of starting a second visual language.
Related work
Social systems will be shown as kits, not single posts.
When work is cleared for publication, Work will show template logic and campaign sets. Isolated mock feeds will not be invented for this page.
Published case studies will appear here when they are cleared.
Related services
Work that usually sits beside this.
- Ad Creative DesignPaid creative built for platforms, offers and the actual constraints of media.
- Meta Ad Creative StrategyCreative systems that give media enough variation to learn without losing the brand.
- Brand Identity DesignIdentity systems that hold together across product, website and paid media.
Questions
Buying questions, answered directly.
This page is design: templates, campaign sets and handoff. Publishing, community and media buying are scoped separately.
Next move
Stop redesigning every post from a blank artboard.
Show us a month of output. We will say whether you need templates, a campaign set, or both.