UX Audit
Diagnose the live experience before you redraw the product.
A structured review of journeys, usability, heuristics, friction and UI consistency, ending in a prioritised set of recommendations rather than a taste report.
Diagnosis first
Most teams do not need a new look. They need a sequenced fix list.
A UX audit walks the real journeys on the live site or product, scores usability and consistency, and names the friction that is already costing tasks or conversations. The output is a prioritised list you can act on, not a hundred-page gallery of screenshots with no order.
Typical constraints
The experience is live and nobody agrees what to fix first.
- Drop-off is visible in analytics and the team is still arguing about colour.
- Support keeps answering the same orientation questions.
- A redesign is being planned without a diagnosis of what is actually broken.
- Several vendors have opinions and none of them shared a method.
- UI patterns drifted until the same action looks different on every page.
- Stakeholders want 'a refresh' because they cannot name the usability problem.
How the audit is run
Walk, score, rank, recommend.
We do not start in Figma. We start on the live experience with a named set of journeys and a method the team can audit.
01
Agree the journeys that matter
The tasks and conversion paths the business actually cares about, not every URL.
02
Walk the live experience
Desktop and the devices your traffic uses, including logged-in and empty states where they exist.
03
Score usability and heuristics
A shared rubric so findings are comparable, not a pile of personal taste.
04
Locate friction and drop-off
Behaviour, analytics and support evidence attached to specific steps.
05
Check UI consistency
Labels, components and patterns that force people to relearn the product.
06
Prioritise the fix list
Impact, confidence and implementation cost, plus a recommended next engagement if one is needed.
What you receive
Evidence, a score, and an order of work.
The audit is useful only if someone can start Monday. Findings are tied to journeys and ranked by impact and cost.
01
Journey walkthroughs
The critical paths walked as a user would, including the messy branches.
02
Usability and heuristic review
A consistent method so 'this feels off' becomes a named issue with a location.
03
Friction inventory
Where people hesitate, reverse or abandon, with the evidence attached.
04
UI consistency check
Components, labels and patterns that have drifted across the live experience.
05
Prioritised recommendations
What to fix first, what can wait, and what is a larger redesign rather than a patch.
06
Next-step brief
Whether the useful follow-on is research, a page redesign, a system pass or something else.
Useful when
This is the brief when you already have an experience to inspect.
- A website gets traffic and loses the conversation on the page.
- A product team wants a second opinion before a large redesign budget is spent.
- Leadership asked for a refresh and nobody has diagnosed the actual friction.
- Landing pages and the site no longer behave like the same company.
- You need a sequenced backlog, not another workshop full of sticky notes.
- In-house design wants an external method to settle an internal argument.
What we judge
The audit should make the next spend obvious.
A shared picture of the problems
Stakeholders can point to the same journeys and the same issues.
A ranked backlog
Work is ordered by effect and cost, not by whoever spoke last in the review.
A clear split between patch and redesign
You know which issues are local and which need a wider design programme.
Related work
Selected audit findings will appear here when they can be shown.
We do not publish other companies' friction lists without permission. The Work index is the public record. This page will not invent a case study to look busy.
Published case studies will appear here when they are cleared.
Related services
Work that usually sits beside this.
Questions
Buying questions, answered directly.
No. An audit inspects the live experience with a method. Research talks to people and observes behaviour. Many programmes start with an audit. Research is added when the audit cannot explain why people fail.
Next move
If you already have an experience, audit it first.
Tell us the journeys that matter and what you think is failing. We will say whether an audit is the right first move or whether you already know enough to redesign.